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Tag: social media for meetings

One of the Most Important Events of 2019: Global Meetings Industry Day

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No matter what stage you’re at in your meeting or events professional career, Thursday, April 4th, 2019 should be blocked out on your calendar as the day you tune in on one of the most important days in the meetings industry. Global Meetings Industry Day (GMID) is a day of celebration –  industry leaders from over 40 countries spanning 6 continents come together in one global message that “meetings matter!” Whether your business focuses on meetings, conventions, conferences, exhibitions, trade shows or special events, this is the day to learn how meetings are impacting the world.

For GMID, follow the branded hashtag #GMID19 and #WorthMeetingAbout to follow events and activities hosted around the world – watch, listen and join the conversation to gain insight that can boost your business and network. You may also tune into a live all-day live online broadcast of education focused on GMID that’s being hosted by the Meeting Professionals International (MPI) association – CLICK HERE for more information and to register for this free online stream.

  • See how professionals are inviting customers, business leaders, political and sector leaders to join the campaign of meeting advocacy
  • Experience education that promotes industry-wide cohesion, ensuring that the benefits of in-person meetings are known and understood
  • Gain insight into what Millennials want from meetings and how to keep them engaged on all levels
  • Learn why conventions are referred to as Urban Innovators and Economic Accelerators
  • See how you can use meetings to build strong communities, create personal connections, and promote positive business outcomes
  • And so many more take-aways that you will benefit from!

According to a survey conducted by Meetings Mean Business Coalition on 150 business leaders, 92% of the respondents said they plan on investing as much if not more capital into face-to-face meetings, conferences, and other events as they did the previous year. It also reflects the time-tested sentiment that meetings are considered an utmost priority and an investment that achieves a greater return than even technology or customer research. AMA Executive Conference Centers is proud to be a part of the meetings industry…because when meetings come to town, everybody benefits!

Are you contributing to this $2.65 trillion in global economic impact by planning meetings for your company or client in 2019? Click here to contact us and discover how AMA Executive Conference Centers can help you deliver a masterful and engaging presentation at one of our venues in Atlanta, New York City, San Francisco, and Washington D.C.

5 Easy Tips for Gathering Post-Meeting Feedback From Attendees

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Post-meeting feedback is the foundation for building future events that meet, and possibly exceed, client expectations. Attendees are your largest source for gathering insight into what worked and what didn’t—valuable information for securing returning and new business. Here are 5 easy tips for how to gather post-meeting feedback from attendees:

1. Make Providing Feedback Easy

Surveys are a helpful way to gather feedback and are most engaging when they are short and not time consuming. Develop questions that go beyond the standard yes or no answers. Explore using apps like EventMobi, which provides for instant feedback.

2. Monitor Social Media

When attendees have a positive experience—or a negative one—they are quick to share the details on social media. The ability to post comments quickly—along with a hashtag identifying the event or location—makes monitoring social media a must in gathering attendee feedback.

3. Provide Incentives

Most attendees must catch-up on work and family obligations once the meeting is over. Taking the time to provide feedback about the event from which they just returned is yet another task. By providing incentives, such as reduced registration for the next event, is sometimes helpful in drawing their focus and for receiving their feedback.

4. Engage During the Event

Interacting with attendees while they are on site is a great way to capture feedback as attendees are “in the moment.” Their feedback is fresh and can lead to making immediate changes when possible. Additionally, always remember to say thank you. Let attendees know you appreciate their presence at the meeting and welcome their feedback afterward.

5. Don’t Forget Vendors

Your vendors play an important role in the overall success of your meetings and events. It is important to include them when seeking post-meeting feedback. Their input can go a long way to improving the next meeting experience for everyone.

Contact us today to learn more about hosting your meetings at AMA Executive Conference Centers in Atlanta, New York City, San Francisco and Washington DC.

Which Social Media Channels are Used Most By Meeting Planners?

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Which Social Media Channels are Used Most By Meeting Planners?

The use of social media during events has risen sharply in the past few years. In a recent poll done by Successful Meetings Magazine, readers were asked to talk about their use of social media at meeting events. Of the readers who responded, their jobs broke down as follows:

43% of respondents were corporate planners
42% of respondents were association planners
14% were third party or independent planners

Of all of those surveyed, 92% of all association planners said that promoting their events was the most important step to take to have a successful event or meeting. Virtually all agreed that the best way to promote events was through the use of social media.

However, that does not mean all social media outlets are created equally when it comes to event promotion.

Which Social Media Channels Are Best for Event Promotion?

It’s no secret that some social media channels are better for promoting events than others. So, the question is: What are the social media channels that are most popular for marketing meeting events?

The top social media channel that meeting planners are using in 2018 are Facebook and Twitter. Why are companies using these sites?

For Facebook, the base of users is still one of the largest in the world, making it a great way to get the word about an event out. Word can also spread rapidly when people mark “Going” on a Facebook event page. Their friends see the event or they can share the event to get others to come, too. Meeting planners also rave about being able to “invite” people to the meeting so that they see it’s happening. When people RSVP it allows the meeting planner to plan for how many people will be at the event before it even happens.

For Twitter, the option of “retweets” is a powerful way to spread the word about an upcoming meeting or event. Twitter also allows the user to add links which helps the meeting planner link to other web pages where more information about the specific event being talked about is able to be found.

Which Social Media Channels Are Not As Popular for Event Promotions?

While Facebook and Twitter are clearly the most popular social media channels used for advertising meeting events, the next question poses: Which social media channels are not as popular among meeting planners?

According to the Successful Meetings Magazine poll, the least popular social media channels for meeting planners are SnapChat and Pinterest.

Snapchat is more of a personal form of social media which is used to reach out to friends and family. Many people share personal information on these channels. It is often not considered professional enough to be used by corporate or association planners when planning meetings. Moreover, it doesn’t offer a way to connect additional information about the event to the invitation. There is also no great way to respond or RSVP to events that are being advertised.

Pinterest is more geared towards “ideas” rather than creating events. For example, if someone is hosting a holiday party, Pinterest is a site they might use to curate ideas for decorations or food, but not so much to invite people to their party. For this reason, many corporate and associate planners tend not to use this as a method of communicating events to possible attendees.

Conclusion:

Social media use among corporate planners is continually evolving, yet some forms of social media are more useful to meeting planners than others. Most social media channels that are used by meeting planners are those that allow them to share additional information and link webpages about the event to the announcement. Meeting planners also look for ways to allow potential attendees to share the event and RSVP easily, which is why Twitter and Facebook are the most popular social media outlets for meeting planners.

If you are a meeting planner looking to plan and then share your upcoming meeting on social media please feel free to contact us here at AMA Executive Conference Centers with any questions you may have. With Centers in Atlanta, New York, San Francisco and Washington DC we’re here to get you going in the right direction!

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