Post-meeting feedback is the foundation for building future events that meet, and possibly exceed, client expectations. Attendees are your largest source for gathering insight into what worked and what didn’t—valuable information for securing returning and new business. Here are 5 easy tips for how to gather post-meeting feedback from attendees:
Surveys are a helpful way to gather feedback and are most engaging when they are short and not time consuming. Develop questions that go beyond the standard yes or no answers. Explore using apps like EventMobi, which provides for instant feedback.
When attendees have a positive experience—or a negative one—they are quick to share the details on social media. The ability to post comments quickly—along with a hashtag identifying the event or location—makes monitoring social media a must in gathering attendee feedback.
Most attendees must catch-up on work and family obligations once the meeting is over. Taking the time to provide feedback about the event from which they just returned is yet another task. By providing incentives, such as reduced registration for the next event, is sometimes helpful in drawing their focus and for receiving their feedback.
Interacting with attendees while they are on site is a great way to capture feedback as attendees are “in the moment.” Their feedback is fresh and can lead to making immediate changes when possible. Additionally, always remember to say thank you. Let attendees know you appreciate their presence at the meeting and welcome their feedback afterward.
Your vendors play an important role in the overall success of your meetings and events. It is important to include them when seeking post-meeting feedback. Their input can go a long way to improving the next meeting experience for everyone.
Contact us today to learn more about hosting your meetings at AMA Executive Conference Centers in Atlanta, New York City, San Francisco and Washington DC.