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How to Incorporate Pantone’s 2020 Color of the Year Into Your Meeting

Recently, Pantone announced Classic Blue as its 2020 Color of the Year. The company called the hue reminiscent of “the sky at dusk.” Traditionally, Pantone’s Color of the Year makes a big impact on the design, decor and fashion around the world. It won’t be surprising to see the color show up at weddings, on invitations, conference branding, social media platforms and more!

Yet fashion designers, wedding planners, graphic designers, interior decorators, and social media influencers aren’t the only ones who can employ this color. Here are ways meeting and conference planners can incorporate Classic Blue into meetings and events:

Branding

The branding for your meeting or conference is often tied into the brand of your company (or client’s company). However, no matter how big or small the business is, how you interact with customers, what you’re selling or where you are, one truth is consistent across the board: you need consistent and engaging branding. This year consider bringing the ‘Color of the Year’ into that color mix!

Signage

Wayfinding is an important component of conferences and other multi-room events. Classic Blue would be an excellent alternative to black for arrows and the font on the signage. Another option is to use eye-catching white text and arrows while Classic Blue serves as the background color on the signage.

Digital Presentations

Create a beautiful presentation with Classic Blue as your digital backdrop or the color of your text. It’s subtle. However, for meetings that largely have the same attendees year after year, introducing an unexpected color element can be a refreshing change.

Conference Badges, Bags and Swag

Classic Blue can work as the color of branded conference bags or the swag that goes in the bag. The shade is a gender-neutral choice if you’re handing out t-shirts or polos as swag. Classic Blue is complimentary to lots of other colors that you can pull from your event’s branding.

Collateral

A calming color that doesn’t bring undue attention to itself like Classic Blue is an option for printed collateral and meeting paper products. Unlike more vibrant colors, Classic Blue won’t be distracting during the meeting.


At AMA Executive Conference Centers, we organize thousands of meetings every year. We have centers in New York City, Atlanta, San Francisco, and the Washington DC area. Organizations appreciate amenities in our facilities such as complimentary beverage service, free PC use, and executive chairs. Contact us to schedule your next meeting or event.

12 Top Rinks To Visit in 4 AMA Center Cities This December

All work and no play…well, you know how that works. With the holiday month upon us, we would like to shift our attention away from business and focus on having fun and relaxing. After all, knowing how to relax is an integral part of any route to success.

We’ve chosen top ice-skating rinks in each of our AMA Executive Conference Center cities to help you take full advantage of the next visit. You can always find an hour or two to do some ice-skating, can’t you?

Conquering the Rinks in Atlanta:

  • Skate The Station – largest open-air ice skating rink in Atlanta. The mind-boggling 10,000 square foot area is already decorated for the exciting holiday season
  • Ice Rink at Sugar Hill – experience an old tradition of skating on natural ice. It’s a small rink with a family atmosphere.
  • Avalon on Ice – another nice outdoor ice-skating rink to help you relax after a tough day. You can even take private lessons.
  • Olde Town On Icethe oldest outdoor rink in Georgia creates a perfect holiday ambiance as it celebrates its 10th anniversary.

Breaking the Ice in San Francisco:

  • Union Square Rink – located in downtown, it’s a perfect place to enjoy the city and ice skate at the same time.
  • Holiday Ice Rink the largest outdoor ice rink in San Francisco is an excellent place for fulfilling holiday fun.
  • Walnut Creek on Ice – it’s a nice small ice-skating rink where you can show off your skills or take skating lessons.
  • San Mateo on Ice – a sizeable outdoor skating rink located in the Central Park of San Mateo (a short drive from Frisco).

Sliding and Pirouetting in Washington DC:

  • National Gallery of Art Ice Rinkskate with an excellent view of the Sculpture Garden!
  • Canal Park Ice Rinka great place to skate with family, friends, and coworkers. The design is fantastic.
  • Wharf Ice Rinkit’s a wonderful opportunity to skate, shop, and have a hot cup of coffee. Skate while enjoying an amazing view of the water.
  • Rockville Outdoor Rinklocated in nearby Maryland, the rink is beautifully decorated for the holidays and open every day regardless of the weather.

Making Memories in New York City:

  • Bank of America Winter Village at Bryant Parksurrounded by a holiday bazaar, this ice-skating rink is a double relaxation experience.
  • Rockefeller Center Rink – this rink doesn’t need an introduction. If you have an opportunity, you should definitely visit it. Consider coming in the morning or you may be struggling through a crowd.
  • Wollman Skating Rink if you want to skate in the very heart of Manhattan while enjoying an amazing view, this is the right rink to choose.
  • Brookfield Place Rink – a huge outdoor rink with a great view is what you need after a tough day at work.

Make your next visit to each one of our AMA Executive Conference Centers memorable. For information about AMA’s centers, please contact us today.