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How to Incorporate Pantone’s 2020 Color of the Year Into Your Meeting

Recently, Pantone announced Classic Blue as its 2020 Color of the Year. The company called the hue reminiscent of “the sky at dusk.” Traditionally, Pantone’s Color of the Year makes a big impact on the design, decor and fashion around the world. It won’t be surprising to see the color show up at weddings, on invitations, conference branding, social media platforms and more!

Yet fashion designers, wedding planners, graphic designers, interior decorators, and social media influencers aren’t the only ones who can employ this color. Here are ways meeting and conference planners can incorporate Classic Blue into meetings and events:

Branding

The branding for your meeting or conference is often tied into the brand of your company (or client’s company). However, no matter how big or small the business is, how you interact with customers, what you’re selling or where you are, one truth is consistent across the board: you need consistent and engaging branding. This year consider bringing the ‘Color of the Year’ into that color mix!

Signage

Wayfinding is an important component of conferences and other multi-room events. Classic Blue would be an excellent alternative to black for arrows and the font on the signage. Another option is to use eye-catching white text and arrows while Classic Blue serves as the background color on the signage.

Digital Presentations

Create a beautiful presentation with Classic Blue as your digital backdrop or the color of your text. It’s subtle. However, for meetings that largely have the same attendees year after year, introducing an unexpected color element can be a refreshing change.

Conference Badges, Bags and Swag

Classic Blue can work as the color of branded conference bags or the swag that goes in the bag. The shade is a gender-neutral choice if you’re handing out t-shirts or polos as swag. Classic Blue is complimentary to lots of other colors that you can pull from your event’s branding.

Collateral

A calming color that doesn’t bring undue attention to itself like Classic Blue is an option for printed collateral and meeting paper products. Unlike more vibrant colors, Classic Blue won’t be distracting during the meeting.


At AMA Executive Conference Centers, we organize thousands of meetings every year. We have centers in New York City, Atlanta, San Francisco, and the Washington DC area. Organizations appreciate amenities in our facilities such as complimentary beverage service, free PC use, and executive chairs. Contact us to schedule your next meeting or event.